On June 7-8, in the Multikino cinema at Warsaw's Zlote Tarasy was held the 11th edition of Forum IAB. We took part in this prestigious event for the first time and we were hugely impressed. Ten previous editions mean a wealth of experience and I must admit that the organization was outstanding. On account of the cooperation with IAB Polska, our mobile application also supported this event. It was an amazing experience for us.
Forum IAB 2017 gathered 122 speakers, people with incredible knowledge. However, Alexander Nix, CEO of Cambridge Analytica made the biggest impression on us. He was talking about the cooperation in the 2016 presidential campaign of Donald Trump. The first day consisted of a series of lectures, while the second day was divided into four parallel thematic blocks. Thanks to our application, participants could plan their attendance by adding sessions/lectures to favorites and they received filtered and personal agenda.
Things got a little exciting during the discussion panel. Many participants started their own discussion using chat in the application which was later confronted with the participants of the panel, leader and program council. From our point of view, it was the perfect opportunity to test our tool. After thorough analysis we managed to optimize chat and wall. What is more, some new ideas emerged for the use of chat during future events.
We can’t wait next edition of Forum IAB 2018.